The Digital Collective was created to support the needs of senior digital marketers from the largest organizations in each region. The goal of the leadership group is to provide a regionally driven, peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among digital marketers. The six regional Digital Collective groups meet annually in New York, California, Chicago, Dallas, Minneapolis and Atlanta. A national gathering takes place each year in the fall, aptly named Back to School.
Each member of The Digital Collective plays a vital role in the development of the annual gatherings. These marketing leaders create an agenda that addresses the most compelling opportunities and challenges that are relevant to them and their peers.