2012 Dallas Digital Collective Agenda
Private Networking Dinner: May 9, 2012
6:00 PM Private Networking Dinner
The Digital Collective: May 10, 2012
Check-in & Networking Breakfast
Moderator's Opening Comments
Opening Keynote
Monster Business: Loyalty Lessons from Lady Gaga
With 49 million Facebook fans and 20 million Twitter followers, pop superstar Lady Gaga sure knows how to build a following. But it's not just the crazy outfits, weird performances and catchy tunes that create passionate loyalty. The ways that Gaga engages with her fans, or "Little Monsters" as she calls them, are a model for brands to emulate.
In this session, bestselling author Jackie Huba will teach you the five loyalty lessons of Lady Gaga and how to apply them to your business.
In this session, bestselling author Jackie Huba will teach you the five loyalty lessons of Lady Gaga and how to apply them to your business.
Networking Break
Discussion Group A
Building a Social Media Toolbox
Building, maintaining and growing your company's social media strategy can be overwhelming considering the constant changing trends and platforms. Success using social media means more than having more likes/followers than your competition. It doesn't matter if you have a staff dedicated to building your brand via these channels or if you are the head of all things digital and social. You need to have the proper tools to build your brand using social media.
In this session, you will participate in an open discussion on building a standard list of tools/ resources needed for social media success. The group collaboration will give you a tangible list of items for you to apply directly to your social media strategy.
In this session, you will participate in an open discussion on building a standard list of tools/ resources needed for social media success. The group collaboration will give you a tangible list of items for you to apply directly to your social media strategy.
Discussion Group B
Evolution and Future of Customer Loyalty
Today's consumer is inundated with the notion of loyalty. From points, to cash back, to perks, it seems like any and every business is jumping on the loyalty program bandwagon. A once powerful point of differentiation has now become the norm for many business categories. The question remains: how does an organization drive meaningful loyalty in an increasingly fragmented landscape?
In this session, we will move beyond the "point" to examine how social media and gamification stand to revolutionize loyalty and drive customer advocacy.
In this session, we will move beyond the "point" to examine how social media and gamification stand to revolutionize loyalty and drive customer advocacy.
Discussion Group C
How to Build and Optimize a Mobile Site or App
As more and more consumers bring mobile into their daily lives, are you confident that your customers are actually using your mobile site or app? How can you gain a better understanding of your customer's needs as it relates to your mobile platforms? These devices bring exciting options to share the right message at the right time. So, what is the best way to gain and sustain exposure for your brand? In this discussion group, we'll explore how to optimize your current mobile platforms and determine what makes a successful mobile site or app. Additionally, the group will discuss what challenges we face as marketers in the mobile and tablet space and how to identify potential solutions.
Networking Lunch
Lunch Keynote
Bring the Banner Back: How Data and Technology Reinvented an Industry
Display media has evolved by leaps and bounds from the days of portal homepage takeovers. Marketers are now buying audiences not placements. Performance display marketers take this to the next level by using data and technology to pay exactly what it is worth to reach individual users.
This session will explore the complex world of display media and its many intermediaries from the point of view of ruthlessly ROI-oriented marketers. There will also be a thoughtful examination of how different business models can benefit from the tools of performance display such as demand side platforms, data management platforms, 3rd party data, and dynamic creative optimization.
This session will explore the complex world of display media and its many intermediaries from the point of view of ruthlessly ROI-oriented marketers. There will also be a thoughtful examination of how different business models can benefit from the tools of performance display such as demand side platforms, data management platforms, 3rd party data, and dynamic creative optimization.
Discussion Group A
Practicing Creativity
Digital Marketers are often expected to be creative and innovative at a moment's notice–which is never easy. Being creative-on-demand takes practice and brilliant work is no accident. The good news is you can experience creative insights more frequently through structure and practice. Using the framework from the book, "Accidentally Creative," this discussion group will focus on how to generate creativity on the spot, collaborate effectively with your team and be more productive as a result.
Discussion Group B
Driving Customer Engagement Through Social Media
So, you have your Facebook page, you're Tweeting like mad and your executive team thinks you need a Pinterest page. What now?! Our digital communities need our love and attention. How do we, as marketers, keep our customers interested, surprised and delighted by the content we deliver? How do we do this while at the same time drive sales? How do we do both of those while at the same time create customer evangelists? We demand a lot from our digital communities and in return they expect to be informed and entertained. Are we prepared to deliver results for our companies and our customers?
During this session, we will examine how the critical roles of content development and media channel strategies inform our engagement strategy. We will also discuss engagement strategies that have been successful (or not) for others and what we might learn from them.
During this session, we will examine how the critical roles of content development and media channel strategies inform our engagement strategy. We will also discuss engagement strategies that have been successful (or not) for others and what we might learn from them.
Discussion Group C
Attribution Master Session: Art, Science or Holy Grail?
When a consumer clicks on an email, search link or banner ad it's time to break out the bubbly: we're one step farther down the path to conversion! But what does that click really mean in context of all the different brand exposures the consumer has experienced? How much credit does the last click deserve? Should a savvy marketer simply trust the web analytics company? What about good old-fashioned marketing research to study unaided recall and brand lift? In today's open discussion, bring your questions and your lessons learned as we dive into the differences between data and insight, between tactics and strategy, and how the best in class marketers are thinking through the always-vexing questions of attribution.
Networking Break
Closing Session
Facebook & Your Brand: An Open Discussion
With nearly a billion active users, Facebook is the world's water cooler, but how should brands join Facebook's always-on conversation? Perhaps more importantly, what are the big marketing mistakes to avoid? In today's closing session, join Chris Barbour, Lead Marketing Strategist on Facebook's Global Customer Marketing team, for a casual, open and engaging discussion about how brands can leverage Facebook's social graph to delight consumers, drive business growth and inspire industry transformation.
Cocktail Reception