As Executive Director, Global Digital Marketing, Boff is responsible for setting GE's digital marketing, content and commercial strategy, including all GE websites, search, mobile, and social efforts. Additionally, Boff leads experiential marketing, user experience, and sponsorship for GE.
Previously, Boff was Chief Marketing Officer of iVillage Properties, part of the NBC Universal, where she was responsible for setting the company's marketing vision and strategy and overseeing the development of the iVillage brand. Before that, Boff was Director of Employee Marketing for GE, responsible for internal communications and driving key initiatives to GE's 300,000 employees.
Boff joined GE in early 2004 with 18 years of experience in marketing, advertising, public relations and communications. Prior to joining GE, she was Director of Marketing and Communications for Citigroup's Women and Company division. Earlier roles include Director of Marketing, American Museum of Natural History and Vice President at Porter Novelli, a global public relations agency.
Boff was named B2B Magazine's top digital marketer of 2011. She is a frequent speaker at digital and social media industry events.
Boff earned a Bachelor's of Arts degree in Political Science and Psychology from Union College in Schenectady, NY.
She lives in Irvington, NY with her husband and two children.