Jennifer Kasper is the Group Vice President of Digital Media & Multi-cultural Marketing for Macy's. In this role, she leads Macy's digital media strategy, with a focus on engaging customers, fostering brand loyalty and driving sales. She and her team manage the brand's social media presence, mobile marketing platforms, and display advertising campaigns; and partner with Macys.com to bring the retailer's omni-channel marketing efforts to life. Additionally, she oversees the development of multicultural media and event strategies that support Macy's objective of growing market share in key minority customer segments.
Before joining the Macy's marketing team in January 2012, Jennifer was Vice President of Marketing Strategy for Macy's Merchandising Group, where she led the brand development and campaign planning for Macy's private brands. In this capacity, she drove strategic partnerships and brand integrations; determined and negotiated the private brands' media mix; and conceptualized public relations and special events.
Jennifer earned an MBA from The Anderson School at UCLA, as well as a BA in English Literature from Grinnell College. Prior to business school, Jennifer worked in the non-profit arts community, holding development positions with the New York Foundation for the Arts and College Art Association.