As Chief Executive Officer of Geomentum, the largest hyper-local media agency in the United States, Sean Finnegan is at the helm of one of IPG's most innovative and fastest-growing companies. A builder by nature, Sean joined Geomentum in 2010 to capture the spirit of the rapidly developing hyper-local platform by engineering a full-service agency model that enables global brands and advertisers to drive momentum "from national to neighborhood."
A digital pioneer and one of the advertising industry's first interactive media strategists, Sean brings a veteran's perspective to the new opportunities in communications, changed by personal media, mobility and digitized social interaction. A trusted leader for global advertising accounts during the dot-com era, Sean has successfully navigated major media evolutions and created sustainable growth for clients and agencies. This experience arms Sean with a seasoned point-of-view as the advertising industry re-engineers to address the challenges faced by today's advertisers, hoping to make sense of the seismic paradigm-shift from national media to a universe of exploding hyper-local communities.
As a prominent member of digital advertising industry groups such as GoogleÂ´s Agency Advisory Council, the Facebook Customer Council and the 4As Digital CEO Board, Sean is a leader that values industry connectivity to build a well-rounded and growth-oriented organization. Leveraging a proven ability to sense and capture opportunity, Sean is assertively forging strategic inroads with the industry's most influential communications companies as the merging of advertising, entertainment and consumer media bare meaningful opportunities for advertisers in the hyper-local space. Sean maintains deep connectivity with Silicon Valley, where he continues to be engaged in the start-up and ventures community.
A leader in the digital media space, Sean Finnegan has carved a unique path for brands and marketers in consumer-driven media by maintaining a pure, people-focused approach to advertising. Prior to Geomentum, Sean held digital leadership roles at major agency and media owner organizations. Most recently President/Chief Digital Officer at Starcom MediaVest Group, Sean drove the network's digital strategy, developing digital communications products, proprietary tools and technology applications. Sean also directed a worldwide video advertising network as Chief Marketing Officer of Vibrant Media. As a leader in Omnicom Media Group, Sean was Chief Executive Officer of OMG Digital where he led its global management team and developed functional services in digital investment, search, mobile, gaming, futures, analytics and ad operations. Sean's has also made meaningful contributions to such interactive agencies as Darwin Digital (Zenith), APL Digital and JWT Digital.
For his outstanding contributions to the industry, Sean has been named an AAF Advertising Hall of Achievement inductee, an Advertising Age Media Maven, a Media All Star for Mediaweek Magazine, a MediaPost All Star, one of min magazineÂ´s 21 Most Intriguing People, and Internationalist Magazine Agency Innovator and OnMedia's Madison Avenue "IT" List. Sean is also a proud co-founder and board member of the Tom Deierlein Foundation, an organization dedicated to helping needy families and children both nationally and internationally with their most basic living needs including medical care.