Scott Kelly is the Ford and Lincoln brands digital marketing manager at Ford Motor Company. In this role Scott is responsible for all interactive communications for the Ford brand including online media, mobile, social, emerging, analytics and digital marketing strategy. The Ford digital team has been a part of many successful campaigns including the F150 proving grounds, Ecoboost torture test, Fiesta digital & social launch and the Explorer Facebook reveal. The Ford digital team strives to connect all forms of media in ways that provide advertising value rather than interruptive experiences.
Scott joined Ford Motor Company in 2001. Prior to his roles in the digital marketing group he served in a variety of functions including website platform strategy, Mustang product marketing, and aftermarket accessories marketing. Scott has a bachelors of Science degree in information systems management from Wayne State University in Detroit and attended the University of Michigan for post-graduate work.